see you this week at HEDNA Berlin!

Building partnerships across the hospitality and travel selling world are key to our mission ─ and success ─ here at DHISCO.

That’s why we are proud to be both sponsors and active participants in one of the hospitality distribution industry’s most important events, the HEDNA European conference, being held this week in Berlin.

HEDNA, short for Hotel Electronic Distribution Network Association, has played a key role in advancing the hospitality distribution industry for 25 years by bringing together the best minds to explore and solve the challenges that face us. It has served us with educational programs, the development of common standards, plenty of resources and by hosting frank discussions of those issues that impact electronic distribution.

This year’s conference continues that fine tradition, and we are pleased to be playing an active role. On opening day, we will meet with some of our key clients to update them on DHISCO’s strategic product plan, which will further enable our partners, large and small, to grow their businesses.

On Tuesday, Anne Cole, our VP of content and HEDNA board member, will introduce the charter of HEDNA’s new Content Working Group. This group was formed to find solutions to the challenges of creating, storing and distributing the static and dynamic content that meets today’s web- and mobile-based consumer demands.

On Wednesday, DHISCO Chief Revenue Officer Noreen Henry will join executives from HVS, h2c, Amadeus, IHG and Expedia to explore the “merger mania” in the travel industry and the effects it will have on our businesses individually and on the industry as a whole.

On Thursday, Gianna Rivera, our VP of client services, will join executives from Travelport, Amadeus, HBSI and FRHI Hotels & Resorts to discuss industry advances needed to meet the challenges of the increasingly complex world of electronic distribution.

Of course, key members of our executive team and I will be on hand throughout the conference.

As I said, we are proud to sponsor this important industry event. If there is anything we can help you with, please track us down at the conference. We look forward to seeing you this week in Berlin!

– CEO Toni Portmann